
Imperial Blue Whiskey
- FounderPernod Ricard
CountryIndia
Founded31 Dec 1996
Pernod Ricard's flagship whisky brand, Imperial Blue, is renowned for its silky fusion of imported Scotch malts and Indian grain spirits. Since its 1997 launch, the brand has been incredibly well-known for its price and quality, especially in India. "Men Will Be Men," Imperial Blue's marketing slogan, emphasizes the brand's appeal to many consumers.
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