Seagram's Xclamat!on: Unleash Bold Premium Spirits

FounderPernod Ricard India, led by CEO Jean Touboul
CountryIndia
Founded31 Dec 2024

Seagram's Xclamat!on is a premium entry-level five-spirit portfolio launched by Pernod Ricard India, featuring whisky, vodka, gin, rum, and brandy, all priced around ₹700-₹940 per 750ml bottle depending on the state. Designed for Gen Z consumers aged 26-35 seeking bold, modern options, it blends Indian ingredients with international elements like Speyside Scotch in whisky and Jamaican rum influences. This multi-category launch under one brand is a global first for Pernod Ricard, targeting premiumisation in India's mass-prestige segment with glow-in-the-dark labels and sustainable packaging.

Seagram's Xclamation Price List

Seagram's Xclamation Brandy 750 Ml

Alcohol 40%

Closure Plastic Screw Cap

₹800

750 ML

Seagram's Xclamation Rum

Alcohol 40%

Closure Plastic Screw Cap

₹800

750 ML

Seagram's Xclamation Gin 750ML

Alcohol 42%

Closure Metal Screw Cap

₹800

750 ML

Seagram's Xclamation Vodka 750ML

Alcohol 40%

Closure Metal Screw Cap

₹800

750 ML

Seagram's Xclamation Blended Whisky

Alcohol 40%

₹800

750 ML

All

Whisky

Beer

Vodka

Rum

Gin

Wine

Popular Liquor Categories to Explore

McDowell's No. 1 Reserve

Alcohol 42.8%

Closure Plastic Screw Cap

₹550

750 ML330 ML

Carlsberg Smooth

Alcohol 4.6%

Closure Crown Cap

₹230

500 ML

Magic Moments PURE GRAIN VODKA

Alcohol 37.5%

Closure Crown Cap

₹720

750 ML180 ML375 ML

Camikara Rum Camikara 12YO Pure Cane Juice Rum

Alcohol 42.8%

₹6,000

750 ML

Cherrapunji Eastern Craft Gin – Original image

Cherrapunji Original

Alcohol 42.9%

Citric Score 92

Closure Metal Screw Cap

₹3,200

750 ML

Chandon Vintage 2015

Alcohol 12%

₹2,500

750 ML

Paul John Christmas Edition 2025

Alcohol 48%

Citric Score 4.5

Closure Natural Cork

₹12,000

750 ML

Budweiser Magnum

Alcohol 8%

Closure Crown Cap

₹230

500 ML

Smirnoff No. 21

Alcohol 40%

Citric Score 2.5

Closure Metal Screw Cap

₹850

750 ML375 ML180 ML

Camikara Rum Camikara 8YO Pure Cane Juice Rum

Alcohol 42.8%

₹2,600

750 ML

Bombay Sapphire Sunset

Alcohol 43%

₹3,590

1 Liter

Chandon Aurva Shiraz

Alcohol 14%

₹4,250

750 ML

The Macallan 12 Year Old Sherry Oak Cask

Alcohol 40%

Closure Natural Cork

₹8,500

750 ML

Tuborg Strong

Alcohol 7.2%

Citric Score 7.5

Closure Crown Cap

₹150

330 ML

Belvedere Organic Infusions Pear & Ginger

Alcohol 40%

Closure Synthetic Cork

₹5,000

750 ML

Camikara Rum Camikara 3YO Pure Cane Juice Rum

Alcohol 42.8%

₹1,500

750 ML

LONDON HILL Pink Gin

Alcohol 43%

Closure Plastic Screw Cap

₹2,490

1 Liter

Chandon Delice

Alcohol 12%

₹2,500

750 ML

Paul John Nirvana

Alcohol 40%

Citric Score 4.4

Closure Natural Cork

₹1,900

750 ML

Weissener wit Light

Alcohol 5%

Closure Plastic Screw Cap

₹100

500 ML

Belvedere Pure Vodka

Alcohol 40%

Closure Natural Cork

₹4,200

750 ML

Kohinoor Reserve Indian Dark Rum

Alcohol 43%

Closure Metal Screw Cap

₹3,750

750 ML

TANQUERAY London Dry Gin

Alcohol 43.1%

Closure Plastic Screw Cap

₹2,890

1 Liter

Chandon Brut Rose

Alcohol 12%

₹2,000

750 ML

Paul John Brilliance

Alcohol 46%

Citric Score 4.2

Closure Synthetic Cork

₹4,000

750 ML

Weissener Strong

Alcohol 7%

Closure Crown Cap

₹100

500 ML

Belvedere Organic Infusions Blackberry & Lemongrass

Alcohol 40%

Closure Natural Cork

₹5,720

1 Liter

Bacardi Breezer Plus Lemonade

Alcohol 6%

₹155

275 ML

GIN MARE Capri

Alcohol 42.7%

Closure Natural Cork

₹5,590

1 Liter

Chandon Brut

Alcohol 12%

₹2,000

750 ML

Paul John Edited

Alcohol 46%

Citric Score 4.3

Closure Natural Cork

₹4,500

750 ML

Not Out Strong

Alcohol 15%

Citric Score 3.7

Closure Crown Cap

₹160

330 ML

Belvedere Pure 1.75L

Alcohol 40%

Closure T-Cork

₹5,700

2 Liter

Bacardi Breezer Plus Cranberry

Alcohol 8%

₹140

275 ML

GIN MARE Mediterranean Gin

Alcohol 42.7%

Closure Natural Cork

₹4,990

1 Liter

Sula Vineyards Chenin Blanc 750ml

Alcohol 12%

Closure Metal Screw Cap

₹850

750 ML375 ML

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The range includes a whisky blending Indian grain spirit and Speyside Scotch, Basmati rice vodka trickle-filtered with Russian technology, gin with German juniper and Indian botanicals (ginger, star anise, dehydrated oranges), molasses-and-jaggery rum fused with Jamaican rum, and raisin brandy from French grapes. Bottles feature vibrant colors, vertical tear-drop labels, aluminium snap lids, and glow-in-the-dark elements for nightlife visibility, emphasizing premium quality at accessible pricing.

Seagram's Xclamat!on: Unleash Bold Premium Spirits

Seagram's Xclamation Price List

Seagram's Xclamation Brandy 750 Ml

Seagram's Xclamation Rum

Seagram's Xclamation Gin 750ML

Seagram's Xclamation Vodka 750ML

Seagram's Xclamation Blended Whisky

Popular Liquor Categories to Explore

McDowell's No. 1 Reserve

Carlsberg Smooth

Magic Moments PURE GRAIN VODKA

Camikara Rum Camikara 12YO Pure Cane Juice Rum

Cherrapunji Original

Chandon Vintage 2015

Paul John Christmas Edition 2025

Budweiser Magnum

Smirnoff No. 21

Camikara Rum Camikara 8YO Pure Cane Juice Rum

Bombay Sapphire Sunset

Chandon Aurva Shiraz

The Macallan 12 Year Old Sherry Oak Cask

Tuborg Strong

Belvedere Organic Infusions Pear & Ginger

Camikara Rum Camikara 3YO Pure Cane Juice Rum

LONDON HILL Pink Gin

Chandon Delice

Paul John Nirvana

Weissener wit Light

Belvedere Pure Vodka

Kohinoor Reserve Indian Dark Rum

TANQUERAY London Dry Gin

Chandon Brut Rose

Paul John Brilliance

Weissener Strong

Belvedere Organic Infusions Blackberry & Lemongrass

Bacardi Breezer Plus Lemonade

GIN MARE Capri

Chandon Brut

Paul John Edited

Not Out Strong

Belvedere Pure 1.75L

Bacardi Breezer Plus Cranberry

GIN MARE Mediterranean Gin

Sula Vineyards Chenin Blanc 750ml

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Liquor News Today India

French Are Making Premium Indian Liquors Now: Pernod Ricard Five New Bottles

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Absolut vs Husky: Which Vodka Wins the Blind Taste Test?

India's Camikara Makes History Again: Master Medal, Double Gold, and a Nation's Rum Story Coming of Age

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